This week, Epson became the latest major name to confirm its attendance at The Print Show and will operate from a 120sq m stand at the event in October. The manufacturer had a presence at both the 2015 and 2016 shows through distributor Colourbyte, which reported strong interest in Epson technology from visitors.
Phil McMullin, UK sales manager Pro Graphics at Epson UK, said that the success of Colourbyte at previous editions of the show was a major factor in the company committing to its own stand for the first time, and also cited the event’s new venue in Telford as a key point for the manufacturer.
“We attended the first two shows in a very successful partnership with Epson reseller Colourbyte, but given the new location at the Telford International Centre, and Epson’s long-standing manufacturing presence in Telford, as our main European ink plant is located in the town, we decided to maximise the opportunity by attending The Print Show 2017 as Epson,” McMullin said.
He added: “Colourbyte generated a huge number of sales leads from both the previous exhibitions, which they converted into numerous sales of Epson large-format printers, media and ink.”
Epson’s major commitment also follows news that the IPIA will be taking its 200sq m ‘Village’ at The Print Show for third year running, and that Vivid Laminating Technologies has taken its biggest stand to date for the third year of the event—in addition to a number of key sector suppliers signing up such as Humidty Solutions, Wildcard Software, Jenton International, Premier Paper, and Link Media Supplies, to name just a few.
Although the event is still more than eight months away, McMullin said Epson already has a good idea of what it would like to achieve over the three days in October, revealing that the company will showcase its full range of SureColor Photo, Textile and Signage printing solutions from 24” to 64” in width.
“We will be demonstrating a wide range of applications all targeted at the commercial printer and signage maker showing how to enter new profitable markets and generate incremental business,” McMullin said. He added: “Needless to say, there will be some compelling show deals available for attendees who visit our stand.
“The Print Show is a showcase for manufacturers and suppliers to communicate directly with print service providers, sharing the latest and greatest profit-making opportunities with them. We intend to have a number of product and technical staff on our stand to demonstrate how to produce stunning outputs, easily and cost-effectively.”