Exhibitors Remark On The Importance of FESPA Eurasia for The Eurasian Print Market

FESPA Eurasia is the leading event in the Eurasian region, covering screen and digital wide format, textile printing, garment decoration and signage. Launched in 2013, the exhibition now attracts in excess of 9,500 individual visitors from over 75 countries worldwide. With just a couple of weeks to go until FESPA Eurasia 2017 opens its doors, FESPA spoke with some of its new and returning exhibitors about what visitors can expect to see at the event, which takes place from 7-10 December 2017 at the CNR Expo, Istanbul, Turkey.

Commenting on why they have chosen to exhibit at FESPA Eurasia 2017, exhibitors remarked on the importance of the exhibition for the Eurasian print market.

Returning exhibitor Silven Said from Mirage Group in Bulgaria explained: “We made the decision to exhibit at FESPA Eurasia 2017 because the Eurasian speciality print market is a great opportunity for us and we really believe that we can meet the needs of this market.”

Yoshihiro Tate, from Roland, added: “FESPA’s reputation as an international and professional exhibition precedes itself. They host successful exhibitions both globally and locally, attracting visitors from a wide variety of sectors, providing us with new business opportunities for our diverse range of products and technologies.”

Developing the Eurasian speciality print industry

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Dilek Arat from Tecpo, which has exhibited at FESPA Eurasia since its launch in 2013 said: “We exhibit at FESPA Eurasia every year because, as a professional exhibition, it is crucial in helping to develop the Eurasian print industry.” Ahmet Hatipoglu at Promakim, added: “We have expanded our stand at FESPA Eurasia every year since it launched in 2013. FESPA is a well-known global organisation with a great reputation and its relationship with ARED is an important factor to us and effected our decision to exhibit.”

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Since 2013, FESPA Eurasia has hosted four successful exhibitions and is seen as an important event for the local market, as noted by Serkan Çağlıyan, Owner of Pigment Reklam: “Business environments, such as FESPA Eurasia, are vital for the development of the industry as it is important to meet with industry peers and showcase the latest innovations. FESPA Eurasia is a great platform for information sharing and presenting the latest products, which is why we include it in our yearly budgeting plans.”

Yoshihiro echoed Serkan’s comments: “We consider FESPA Eurasia to be one of the most significant and strategic events in the market for promoting and showcasing our brand to the regional and international visitors. More importantly, it connects us with customers from a variety of sectors.” Silven added: “FESPA Eurasia is a bridge between the Eastern and Western business cultures and is quite different to other FESPA shows. We are a big supporter of FESPA events, we exhibited at FESPA 2017 in Hamburg earlier this year and will also exhibit at FESPA 2018 in Berlin as we recognise how important they are to the industry.”

Discussing the current market situation, exhibitors are positive as Serkan, for example, commented: “Turkey is the biggest market and a leading market for digital printing within the Eurasian print industry. Products are supplied throughout Europe from Turkey and many SMEs in Turkey are feeling much more positive about the industry’s outlook.”

Acceleration of digital

Digital printing has become mainstream in Western Europe and while take-up in Eurasia has been slower, it is now starting to accelerate. Digital as a key enabler was also one of the dominant trends in the FESPA Census 2015 and one that has been endorsed as a growth area by exhibitors at FESPA Eurasia.

Yoshihiro added: “The digital printing sector is rapidly increasing in the region. From a technology point of view, we are still seeing requirements for eco-solvent printing especially where digital printing is becoming mainstream. Additionally, the digital textile market is seeing strong growth, particularly at a global level. We also believe that the trend towards customisation will continue to develop.”

Silven commented: “Digital printing is a huge growth opportunity in Eurasia, especially digital textile printing. Many manufacturers are developing products in line with textile printing and at FESPA Eurasia 2017 this is where we will focus our portfolio.”

An extensive range of solutions for screen, digital wide format and textile printing can be found at FESPA Eurasia 2017 (7-10 December 2017, CNR Expo Istanbul, Turkey). For a full list of exhibitors, visit www.fespaeurasia.com. To register for free entrance to the exhibition, use code EURM707.

 

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