Kornit Atlas MAX Poly to Transform Professional and Recreational Sportswear, Teamwear, and Sports Brands; Injecting Life into Apparel with Power of Design Across Full Color Gamut
Kornit Digital Ltd. introduced its distinctive #Kornit Atlas MAX Poly system – an industry-first direct-to-garment (DTG) solution delivering superior-quality #digital decoration for vibrant, colorful design on polyester and poly-blended apparel.
Kornit’s Atlas MAX Poly capitalizes #onTheDemand for #fashionable, unique #sportswear and #apparel. As the industry emerges from a post-pandemic environment in which athletic and leisurewear became mainstream, there is increasing demand for apparel combining polyester and poly-blends with vivid designs across a range of colors. Atlas MAX Poly can transform the multi-billion-dollar professional and recreational sports apparel and #teamwear markets, limited today by limitations in mass customization of polyester.
“Kornit Atlas MAX Poly is a game-changer,” said Omer Kulka, Chief Marketing Officer at Kornit Digital.
“As fashion and sports apparel merge, there’s new opportunity for innovative fashion on polyester, currently the fastest-growing textile vertical. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design with Kornit’s proven MAX technology – setting superior quality standards for on-demand production previously not possible.”
Unveiled during Kornit Fashion Week Tel Aviv 2022, Atlas MAX Poly incorporates Kornit’s field-proven MAX technology for high-quality premium decoration, process automation, and smart autonomous quality control. With Kornit’s XDi decorative applications, #AtlasMAXPoly enables endless designs and creativity on polyester, and empowers new styles for multiple effects and unlimited combinations such as emulating threadless embroidery, high-density vinyl, screen transfer emulations, and 3D effects.
The solution is compatible with mesh and plain fabrics, including brushed #polyester, while maintaining durability and breathability. It brings the highest throughput for #ondemand polyester decoration, reducing total cost of ownership to drive profitability. Customers gain competitive advantage via Pantone color-matching and a wide color gamut including neon colors for bright and vibrant impressions, using single-step mechanisms minimizing production footprints while maximizing versatility.
Beyond superior quality, graphics, color, and application variety, Kornit Atlas MAX Poly offers efficient, reliable, profitable end-to-end polyester production via:
- Kornit’s ActiveLoad automated #garment-loading and pallet adjustment for repeatable, high-quality output with minimal errors reducing time and waste, eliminating operator ramp-up and boosting throughput up to 20%.
- Seamless integration with KornitX Global Fulfillment Network, enabling a pixel-to-parcel-to-doorstep experience. This unleashes untapped demand for polyester short-run production, personalization, and disruptive direct-to-fan and direct-to-recreational business models.
- Integration with KornitX’s workflow ecosystem and Kornit Konnect™ dashboard, optimizing process visibility and control, adding data-driven insights for production floor efficiencies.
Kornit Atlas MAX Poly is successfully deployed across four global beta customer sites with expected availability in 2Q22.
#Textile #Printing #textileprinting #DtG #inkjet #KornitDigital
